CPM Rates by Podcast Niche: 2026 Benchmark Data

What sponsors actually pay per thousand listens across major genres — the reference table for pricing your show.

The landscape

When it comes to the real pricing landscape most creators never see, the details matter. Here's what the evidence and practitioner experience point to:

• Business & startups: $45–$100 CPM — B2B SaaS and finance sponsors pay premiums for founder/operator audiences.
• Personal finance: $40–$90 CPM — high-intent listeners, strong fintech sponsor demand, but regulatory care required.

What actually works

When it comes to the real pricing landscape most creators never see, the details matter. Here's what the evidence and practitioner experience point to:

• Health & longevity: $30–$70 CPM — supplement and DTC health brands fund aggressively; evidence quality protects the audience.
• AI & tech: $35–$80 CPM — tool and SaaS sponsors; the fastest-moving category as AI ad budgets shift to audio.

Putting it into practice

When it comes to the real pricing landscape most creators never see, the details matter. Here's what the evidence and practitioner experience point to:

• True crime: $20–$45 CPM — huge genre, loyal audiences, competitive supply keeps rates moderate.
• History, science & education: $18–$50 CPM — evergreen catalogues monetise longer; per-episode rates are lower but lifetime value is high.

Key takeaways

• Business & startups: $45–$100 CPM — B2B SaaS and finance sponsors pay premiums for founder/operator audiences.
• AI & tech: $35–$80 CPM — tool and SaaS sponsors; the fastest-moving category as AI ad budgets shift to audio.
• History, science & education: $18–$50 CPM — evergreen catalogues monetise longer; per-episode rates are lower but lifetime value is high.

Ready to put this into practice? PodKrafter turns research into broadcast-ready podcast episodes — start free.