How to Name Your Podcast (So People Actually Find It)

A good show name is searchable, memorable and expandable. Bad names are clever puns nobody searches for.

The landscape

When it comes to balancing searchability with memorability, the details matter. Here's what the evidence and practitioner experience point to:

• Apple Podcasts search weights show titles heavily — a keyword-relevant name like 'The Daily AI Briefing' outranks an obscure pun for every relevant query.
• The 'say it once' test: if you have to spell your show name when recommending it to someone, it fails. 'Pivot' passes; 'Kwestioneverything' doesn't.

What actually works

When it comes to balancing searchability with memorability, the details matter. Here's what the evidence and practitioner experience point to:

• Check availability across podcast directories, domains and socials before committing — name collisions split your audience.
• Avoid including 'The' + '[Your Name]' + 'Podcast' patterns unless your name already has search volume — generic constructions are invisible.

Putting it into practice

When it comes to balancing searchability with memorability, the details matter. Here's what the evidence and practitioner experience point to:

• Leave room to grow: names tied to a single topic ('The NFT Show') trap you; names tied to an audience or sensibility ('Sharp Futures') expand.
• AI name generators work best with constraints — feed niche, tone and banned words rather than asking for 'podcast names'.

Key takeaways

• Apple Podcasts search weights show titles heavily — a keyword-relevant name like 'The Daily AI Briefing' outranks an obscure pun for every relevant query.
• Avoid including 'The' + '[Your Name]' + 'Podcast' patterns unless your name already has search volume — generic constructions are invisible.
• AI name generators work best with constraints — feed niche, tone and banned words rather than asking for 'podcast names'.

Ready to put this into practice? PodKrafter turns research into broadcast-ready podcast episodes — start free.