Strategy
6 Aug 2026 · 1 min readPodcast Naming Mistakes That Kill Discovery
The naming errors that make shows unfindable — and how to fix them.
The naming errors that make shows unfindable — and how to fix them.
The landscape
When it comes to the anti-patterns in podcast naming, the details matter. Here's what the evidence and practitioner experience point to:
- Generic names ('The Podcast', 'Conversations', 'The Show') are unsearchable — they compete with everything and match nothing.
- Clever-pun names only work for established audiences — for discovery, descriptive beats clever every time.
What actually works
When it comes to the anti-patterns in podcast naming, the details matter. Here's what the evidence and practitioner experience point to:
- Including 'podcast' in the title wastes a keyword slot — the directory knows it's a podcast; use the space for your niche.
- Names that don't travel: 'The [Your Name] Podcast' scales poorly and means nothing to strangers.
Putting it into practice
When it comes to the anti-patterns in podcast naming, the details matter. Here's what the evidence and practitioner experience point to:
- Searchability test: type your name into Apple Podcasts — if the top results aren't you, the name needs work.
- PodKrafter's name generator uses these constraints: descriptive, searchable, short, distinctive — generate 10 and pick the strongest.
Key takeaways
- Generic names ('The Podcast', 'Conversations', 'The Show') are unsearchable — they compete with everything and match nothing.
- Names that don't travel: 'The [Your Name] Podcast' scales poorly and means nothing to strangers.
- PodKrafter's name generator uses these constraints: descriptive, searchable, short, distinctive — generate 10 and pick the strongest.
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