Strategy
6 Aug 2026 · 1 min read

Podcast Naming Mistakes That Kill Discovery

The naming errors that make shows unfindable — and how to fix them.

The naming errors that make shows unfindable — and how to fix them.

The landscape

When it comes to the anti-patterns in podcast naming, the details matter. Here's what the evidence and practitioner experience point to:

  • Generic names ('The Podcast', 'Conversations', 'The Show') are unsearchable — they compete with everything and match nothing.
  • Clever-pun names only work for established audiences — for discovery, descriptive beats clever every time.

What actually works

When it comes to the anti-patterns in podcast naming, the details matter. Here's what the evidence and practitioner experience point to:

  • Including 'podcast' in the title wastes a keyword slot — the directory knows it's a podcast; use the space for your niche.
  • Names that don't travel: 'The [Your Name] Podcast' scales poorly and means nothing to strangers.

Putting it into practice

When it comes to the anti-patterns in podcast naming, the details matter. Here's what the evidence and practitioner experience point to:

  • Searchability test: type your name into Apple Podcasts — if the top results aren't you, the name needs work.
  • PodKrafter's name generator uses these constraints: descriptive, searchable, short, distinctive — generate 10 and pick the strongest.

Key takeaways

  • Generic names ('The Podcast', 'Conversations', 'The Show') are unsearchable — they compete with everything and match nothing.
  • Names that don't travel: 'The [Your Name] Podcast' scales poorly and means nothing to strangers.
  • PodKrafter's name generator uses these constraints: descriptive, searchable, short, distinctive — generate 10 and pick the strongest.

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