Podcast Website Essentials: What Your Show Needs Online

Show page, episode pages, email capture — the minimal web presence every podcast needs.

The landscape

When it comes to the minimum-viable web presence for a podcast, the details matter. Here's what the evidence and practitioner experience point to:

• Your website is insurance against platform risk — directories change algorithms; your domain is yours.
• The essentials: show homepage (what it's about, why listen), per-episode pages (player + notes + transcript), subscribe links, and email capture.

What actually works

When it comes to the minimum-viable web presence for a podcast, the details matter. Here's what the evidence and practitioner experience point to:

• Episode pages should be the canonical home for each episode — embed audio, include show notes and full transcript.
• Subscribe links should cover the major apps directly — 'Listen on' buttons beat a bare RSS link for normal humans.

Putting it into practice

When it comes to the minimum-viable web presence for a podcast, the details matter. Here's what the evidence and practitioner experience point to:

• Email capture is the asset that compounds — every episode page should offer the newsletter; the list outlives any platform.
• PodKrafter hosts public show pages at /p/your-show with per-episode pages — link them from everywhere.

Key takeaways

• Your website is insurance against platform risk — directories change algorithms; your domain is yours.
• Subscribe links should cover the major apps directly — 'Listen on' buttons beat a bare RSS link for normal humans.
• PodKrafter hosts public show pages at /p/your-show with per-episode pages — link them from everywhere.

Ready to put this into practice? PodKrafter turns research into broadcast-ready podcast episodes — start free.