What Is an RSS Feed? The Podcast Plumbing Explained
RSS is the entire distribution mechanism of podcasting — one XML file that reaches every directory. Here's how it actually works.
RSS is the entire distribution mechanism of podcasting — one XML file that reaches every directory. Here's how it actually works.
The landscape
When it comes to demystifying the single file that powers the whole medium, the details matter. Here's what the evidence and practitioner experience point to:
- A podcast is, technically, just an RSS feed: an XML file listing episodes with audio URLs, titles, descriptions and metadata. Apps poll the feed; you never upload to Spotify directly.
- The critical tags:
, , itunes:image for artwork (3000×3000px), for audio files, as a permanent episode identifier, and iTunes category tags.
What actually works
When it comes to demystifying the single file that powers the whole medium, the details matter. Here's what the evidence and practitioner experience point to:
- Feed ownership equals independence — whoever controls the RSS feed controls the show's distribution. Self-hosted or platform-controlled feeds are a real strategic decision.
- Feeds must be valid XML and include required namespaces (itunes, podcast, content:encoded) or directories will reject them — validation tools like Cast Feed Validator catch problems.
Putting it into practice
When it comes to demystifying the single file that powers the whole medium, the details matter. Here's what the evidence and practitioner experience point to:
- Episode GUIDs must be stable — changing a GUID republishes the episode in some directories and resets its stats.
- PodKrafter generates and hosts a standards-compliant feed per show automatically; directories pull from it on their own schedules (typically within hours of publish).
Key takeaways
- A podcast is, technically, just an RSS feed: an XML file listing episodes with audio URLs, titles, descriptions and metadata. Apps poll the feed; you never upload to Spotify directly.
- Feeds must be valid XML and include required namespaces (itunes, podcast, content:encoded) or directories will reject them — validation tools like Cast Feed Validator catch problems.
- PodKrafter generates and hosts a standards-compliant feed per show automatically; directories pull from it on their own schedules (typically within hours of publish).
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